Web Design & SEO · SalterraAvailable for new projects
Sites that look incredible
and rank.
Skyler Samuels · design → build → rank → booked revenue
Your website is the first thing people judge you on — and often the only chance you get. I design and build sites that earn trust in seconds and turn visitors into customers.
(About) — hover the words
What I do
- 01→Website designCustom, distinctive interfaces — never a recolored template.
- 02→Front-end developmentHand-built, fast, and pixel-clean on every screen.
- 03→Conversion & UXLayouts that guide visitors to one clear next step.
- 04→Brand & identityA look that feels unmistakably yours.
- 05→SEO foundationsSpeed, structure, and semantics baked in from day one.
I've spent the years since 2015 learning that a great site is never just how it looks. It's how fast it loads, how effortlessly it reads on a phone, and how naturally it guides someone from “just looking” to “let's talk.” That's the craft I care about.
I work at Salterra, our family-run design and SEO company. Because I handle both the design and the build myself — and understand search — the foundations are baked in from the first line of code, not bolted on later. One person owns the whole picture.
No hype, no templates phoned in, no promises I can't keep — just careful, honest work. If it needs to look sharp, load fast, and convert, that's the work I love.
why me
A decade of builds.
One person accountable.
No account managers, no offshore team, no churn. You work directly with the person who designs, builds, and optimizes your site.
Selected work
Real sites for real businesses — names withheld. Full case studies shared privately on request. Scroll → to move through them.
01 / Content · AffiliateContent-driven site
A polished, fast content site built around real buyer intent.
02 / Web Design · LocalLocal business site
Clean, conversion-focused build for a competitive metro market.
03 / Web Design · BrandBrand & strategy site
A positioning-led site with a sharp, distinctive design.
04 / Web Design · PersonalPersonal-brand site
An authority site for a founder — editorial and refined.
the rest
Want the full
case studies?
Domains, numbers, and the story behind each build — shared one-to-one with serious inquiries.
Let's talk ↗How a site comes together.
06 stepsA great website isn't one thing — it's a process. Here's how I take a project from a blank page to a fast, beautiful site built to convert — with the search foundations handled along the way.
Discovery & Strategy
Understanding your business, audience, and goals — so the site is built around what actually moves the needle for you.
Design & UX
A distinctive, on-brand interface designed to feel effortless — clear hierarchy, thoughtful details, and a path to conversion.
Development & Build
Hand-built, fast, and responsive. Clean code that looks flawless on every screen and loads in an instant.
SEO Foundations
Semantic structure, speed, and search fundamentals engineered in from the start — so you're set up to be found.
Content & Conversion
Copy and layout tuned to guide real visitors from first impression to inquiry.
Launch & Care
A smooth launch, plus the ongoing tuning and support to keep the site fast, current, and performing.
(The family business)
Built on a
family name.
Salterra is run by my parents, Terry and Elisabeth Samuels. It's not a faceless agency — it's a family that's been helping businesses grow online for years, and teaching others to do the same.
When you hire me, that's the standard behind the work.
(FAQ)
No fluff.
Just answers.
Everything people tend to ask before we start. Still wondering something? Just ask →
01What kind of businesses do you work with?
02What's your design process like?
03How long does a website take?
04Do you handle SEO too, or just design?
05What makes a website actually good?
06What is Salterra, and how do you fit in?
07How do we get started?
(Let's work together)
Let's build something.
Need a new site, or a tired one rebuilt right? Tell me about it — I'll give you an honest read on what it'll take.